Yesterday Microsoft announced a big change to its IT tradeshow strategy. As Microsoft continues to focus on a holistic strategy for its products, the conference will focus on the full enterprise experience.
On the Channel 9 blog the technology giant gave away the big details on their new event, which will augment TechEd with features like the Microsoft Management Summit, SharePoint, Lync and Exchange conferences. While a real name has not yet been identified, Microsoft is calling it a “unified technology event”.
In their announcement, it says:
“If you’ve attended TechEd or Microsoft Management Summit, this the place for you to be. It’s everything you’ve come to know and love and more. You’ll find what you’re familiar with and you’ll learn more about Lync, Microsoft Azure, Microsoft Exchange, Office 365, Project, SharePoint, SQL Server, System Center, Visio, Visual Studio, Windows, Windows Intune, Windows Server and lots more. “
The inaugural unified technology tradeshow will be on May 4, 2015 in Chicago.
For now it looks as though Build, the developer’s conference, and Worldwide Partner Conference will remain separate events.
A Microsoft spokesperson confirmed that more details will come later this year, including the name for the new event. It’s also been added that TechEd isn’t being phased out but that the new tradeshow be part of the TechEd we all know and love.