Windows AzureAnd say hello to Microsoft Azure!

Microsoft announced earlier this week that it will rebrand Windows Azure as Microsoft Azure beginning on April 3. Microsoft and technology pundits speculate that this rebranding is to better reflect the breadth of support that Azure offers to a range of products, not just Windows.

The company’s statement said:

Today we support one of the broadest set of operating systems, languages, and services of any public cloud—from Windows, SQL and .NET to Python, Ruby, Node.js, Java, Hadoop, Linux, and Oracle. In today’s mobile-first, cloud-first, data-powered world, customers want a public cloud platform that supports their needs—whatever they may be—and that public cloud is Microsoft Azure.

Microsoft hasn’t made too much comment as to whether Azure itself was going to change. The name change seems to be born out of Microsoft’s motivation to present itself in a more holistic manner and to stop pigeonholing itself as Windows. Microsoft has continually improved and innovated a variety of services that don’t center around its Windows operating system, so it’s high time they shift their branding focus.

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