Are You Getting the Value Out of Your Value-Added Resellers?

close up of gold coins stacked that are sprouting small leaves

Jan 19, 2023 by Taylor Krieg

Value of Value-Added Resellers

The value of value-added resellers (VARs) can be vast and should bring you a broad spectrum of benefits – and when it comes to IT equipment and software, there are more things to consider beyond only the price and order fulfillment. It’s also about the service and support that comes along with your investments.

If you’re buying products strictly on price, you might be missing the boat. So, why use a value-added reseller? What are the benefits of working with a VAR such as Mirazon, and how do you know if you’re getting the value you and your IT infrastructure deserve?

Why Use A Value-Added Reseller? (VAR)

Not only will a VAR, such as Mirazon, offer competitive pricing, but they also go beyond the point of sale, incorporating other services and expertise that will give your business a competitive advantage. A good VAR will make sure what you’re purchasing is harmonious with the rest of your IT infrastructure – such as making sure you have the right model, size, bandwidth, etc.

But it doesn’t stop here.

Value of Value-Added Resellers


VARs will assist you in your budgeting process, helping you to plan for upcoming renewals and replacements while navigating the different solutions available to you. The knowledge and expertise that exists behind the products – such as support options, configurations, and industry best practices – piles on the value of VARs even more.

Being available to support and answer any questions you might have is just the cherry on top.

The Mirazon Difference

Mirazon is a VAR for many different products. We only sell as what we see as Best of Breed.

Not only do we make sure you’re getting the best value, but we also help you make the most out of your purchases. We use and support the products we sell and have experience doing so in a variety of environments.

As a VAR that has elite status with our partners, we have the ability to get quicker responses from the manufacturer on tickets or support issues, as well as highly competitive pricing. We also have a robust procurement team that keeps track of inventory and other supply chain challenges that could influence your decisions.

Mirazon also has a comprehensive R&D process that we use to evaluate the technologies and manufacturers we partner with. We look aggressively for technologies that are: easy to sell, making our responses to client needs faster; easy to own, making our solutions easy to get support on and manage; and provide the best features and results.

We help you manage the life cycle of the products in your IT environment and advise when it’s time to replace aging equipment. Mirazon helps you with support renewals and can even recommend options to OEM warranties.

It’s no secret that when it comes to IT products, there’s always more to consider than just the product itself. When you work with Mirazon, you gain a long-term, trusted partner – whose boat can’t be rocked.

If you’d like to learn more about the value Mirazon adds, please call 502-240-0404 or send us an email at

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